Thursday, November 14, 2019
Revelation through Experience in Heart of Darkness, Going After Cacciat
Revelation through Experience in Heart of Darkness, Going After Cacciato, and The Things They Carried Foreign lands seemingly possessed by evil spirits as well as evil men, ammunition stockpiles, expendable extremities and splintered, non-expendable limbs carpeting the smoking husks of burnt-out villages, the intoxicating colors of burning napalm, and courage mixed with cowardice in the face of extreme peril. These are just a few examples of the spell-binding images presented in the novels read in the class entitled The Literature of War at Wabash College. These images and their accompanying stories do far more than fill the mind with fantastic ideas of war and heroism; they force the reader into uncomfortable situations thereby compelling the him or her to contemplate and evaluate his or her own personal ideas of valor, honor, decency, morality and mortality. While reading these stories, the reader is not only thrust inside the hearts and minds of the characters as he or she accompanies them upon their physical and/or mental journeys, but he or she is also forced to e xplore the darkest corners of being that exist inside every human being, male and female. Almost all of the novels are set during wartime and focus on the trials and tribulations faced by the common soldier. In his book The Great War and Modern Memory, Paul Fussell suggests that war literature can generally be broken down into three stages; the first being the innocence stage before the soldier goes to battle, the second being the loss of innocence precipitated by experiencing the horrors of war, and the third stage being the consideration stage where the soldier is removed from the war and contemplates his experiences. (Fussell). ... ...d Tim Oââ¬â¢Brien have lost their innocence and in doing so, they have unwittingly destroyed the blissful ignorance that made their previous lives possible. One of the only means that these three men find to ease their pain is in the telling of stories. By voicing their feelings and experiences, they are able to continue living and cope with the awful truths they have learned about the war and more importantly the truths they have learned about themselves. Works Cited Conrad, Joseph. Heart of Darkness. Penguin Group. London. 1995. Fussell, Paul. The Great War and Modern Memory. Excerpts from In-Class handout. 2002. Oââ¬â¢Brien, Tim. Going After Cacciato. Broadway Books. New York. 1978. Oââ¬â¢Brien, Tim. The Things They Carried. Penguin Group. New York. 1990. Remarque, Erich M. All Quiet on the Western Front. Ballantine Books. New York. 1930.
Saturday, November 9, 2019
Best Journal Article Award Essay
Academic journals are periodicals in which scholarly material relating to a certain academic discipline is published and reviewed. These peer-reviewed periodicals provide a platform through which new topics or ideas pertaining to that particular discipline can be introduced, researched and debated upon. The articles published are details of original research conducted by one or a group of stakeholders, reviews of book publications related to the discipline, and are therefore sometimes commonly referred to as professional magazines. They range from journals of science to applied technology, journalism, social sciences and humanities. In the professional circles, there is a habit of any willing interested party making unsolicited submissions of their research and discoveries, opinions or articles to these professional magazines. Usually, a bench of editors peruses the submitted entries to determine their quality and relevance and therefore choose which entries they are going to publish and those that are going to be published. Once an article has been published, any interested parties are free to respond either in support or criticizing the information published therein. This is what is called peer reviewing (Effs. org, 2009). Reviewing involves the checking of progress on the research of topics published in these professional journals. This process covers progressive research either on a long term or short term depending on the topic concerned. The reason for journal awards is that the prestige of an academic journalââ¬â¢s award establishes itself over time; the dominant academic journals consequently receive the highest number of submissions and are consequently the preferred choice of seeking the relevant information and opinion regarding a certain topical issue. It is for this reason that certain journals dominate over others in terms of relevancy and credibility. For example in the United States of America, the American Historical Review and the Journal of American History have been able to stamp their authority over most of the other related journals. The ranking of journals is based on the prestige derived from their accuracy, relevance and professional reverence of their most frequent contributors. In the fields of technology and applied science, it is easier to establish the top most journals but when it comes to the social sciences, it becomes very hard to rank these journals mostly on account of the diverse nature of the opinions available and the scope of the discipline. The approach used here is estimating the impact factor, that is counting the total number of submissions following the publishing of all particular original submissions and also counting the number of citations based on the publications (Carl, 2000). The duration through which submissions are continually cited, also called the half life, is an important criteria of gauging the impact of a particular journal. In virtually every professional discipline, it is very important that the industry players get a feedback to gauge the standards and the levels of professionally time over time. To increase competitiveness, progress and professional integrity, different foundations have initiated programs of awarding excellence (Clapp, 2003). Individuals who have demonstrated extraordinary professional standards are awarded depending on merit and this acts as a source of motivation to the recipients but also to their competitors and partners to put the specific industry on the course of achieving greater heights. The importance of the media on contemporary society cannot under any circumstances be underestimated. It is the media that is on the forefront of creating awareness on the most relevant topical issues directly affecting people. From politics to the economy, human rights to diseases and education, the influence of the media is the most significant. It is not a surprise that most people base their interpretation of topical issues almost always based on how the media has put the facts on paper (Wheeler, 2009). It is for this reason that there has been a lot of effort geared towards ensuring that the media is impartial, relevant and correct on the issues that are of most significance to society as its role in determining how they are received by society in general is insurmountable. To increase integrity in this important industry, very many civil, corporate, governmental and even private organizations have come up with numerous awards all aimed at rewarding excellence and increasing journalistic standards. Among these, perhaps the most significant is the award gala night organized by the International Centre for Journalists (ICJ). Each and every year, the ICT holds an award dinner in honor of the achievements and feats accomplished by its fellows. These awards honor those journalists who have, for the preceding year, demonstrated an extraordinary commitment to the cause and have exhibited the most commendable professional standards (Mackenzie, 2007). This colorful event brings together those journalism professionals from the United States of America as well as from overseas countries, who have made the headlines, constantly putting their lives and safety on the line to bring in the news as it is from the harshest and most hostile locations around the world. They are a perfect demonstration of a passionate commitment of excellent news collection and pointblank reporting. Another significant excellence award by the journalism industry is held by The Canadian Journalism Foundation. Started just over ten years ago, the Excellence in Journalism Award has continued to gain credibility over the years. It is now one of the most prestigious journalistic awards held annually and is the only award of its kind given to a media organization for exhibiting an overall excellence in journalistic performance (Chism, 2006). The Excellence in Journalism Award aims to recognize an outstanding dedication to the cause of journalism. Sponsored jointly by the Jackman Foundation and the Canadian Journalism Foundation, the Excellence in Journalism Award has the overall objective of embracing and enhancing the social and political ideals of citizenship under a working democratic system, rigor and professionalism in journalistic practice, honesty and independence in ideology, accuracy in information collection and accountability (Fredrick, 1995). The award also rewards initiative and an artistic flair in information presentation and clarity. The excellence in Journalism award has winners in two separate categories. One award is dedicated to small and medium sized media houses from the locality (that is within Canada) and the North American region while the second category is for the large national and international media houses. The next awards are scheduled to be held on the fifth day of March this year. The Radio Frequency Identification (RFID) Journal Awards are the other main journalistic awards. Specifically targeting the radio broadcasting industry, he awards are aimed at recognizing those radio companies that have stood out from among their competitors in terms of successfully using the technology of Radio Frequency Identification. The RIFD journal, to ensure a relevant and trustworthy, has put in place a panel of qualified judges who undertake the work of evaluating all competitors and eventually choosing the winner (Burnett, 2000). The aim of these awards is to encourage the application of the radio frequency identification in radio broadcasting and award the winner in this sector. The RIFD has five distinct award categories fro the best implementers of the radio frequency identification technology, the company that has best used frequency identification to enhance their service and the quality of their service to their clients and a special achievement award (PressRelease. com, 2009). Other influential journals include the Harvard Law Review, The Academy of Management Journal and the American Journal of Sociology for the discipline of Social Sciences, the Proceedings of the National Academy of Sciences and the Proceedings of the Royal Society and Science in the area of general sciences. In the specific sciences, the leading journals are the Archives of Sexual behavior, Industrial Engineering and Industry Research and the Journal of the American Mathematical Society (Wankat, 2005). The reason why journals hold award giving events is to award leading contributors for their commitment and research in a particular discipline and therefore encouraging research and progress. The prestige of any intellectual society is directly derived from the relevance and applicability of their findings; therefore by awarding leading researchers, there is every potential of encouraging further leaders and nurturing the aspirations of future scholars and therefore ensuring intellectual continuity.
Thursday, November 7, 2019
How to Say No Without Feeling Guilty
How to Say No Without Feeling Guilty Weââ¬â¢ve all been approached by someone asking for a favor. It could be at work, home, or even out with friends while painting the town red. It usually happens so unexpectedly that we feel pressured and compelled to say yes, regardless of what we currently have on our plate. Sometimes weââ¬â¢re happy to help. We like this person and this favor wonââ¬â¢t interfere with our lives in a significant manner. Other times, even though itââ¬â¢s not in our best interest to say yes, we do so anyway because we want to avoid feelingà guilty.But why feel guilty?Before we advance to the how, letââ¬â¢s look at the why. Itââ¬â¢s worth deconstructing why we feel guilty for saying no. Guilt is an emotion we feel when we have done something wrong. If youââ¬â¢ve truly wronged someone, guilt is an appropriate emotional reaction. But saying no is not an example of wronging someone.This person might have to seek alternatives to your help, but itââ¬â¢s hardly harmful to their overa ll well-being- especially if itââ¬â¢s a small favor. Saying no puts this person in a position where they simply have to get creative and recalibrate their direction. Besides, itââ¬â¢s highly unlikely youââ¬â¢re this personââ¬â¢s only hope.Another reason we feel guilty is because weââ¬â¢re nervous this person will resent us, or be angry. But this feeling is unreasonable. You need not look any further than yourself. Would you hold a grudge against someone denying you a favor? Most likely not. So, the same standard applies. All this fear of saying no is simply an emotional response to an unlikely reaction by the other party. Logically, it holds no merit.Now that weââ¬â¢ve dispelled this notion, letââ¬â¢s take a closer look at how we can actually say no.1. Offer an alternative solutionââ¬Å"Sorry, I donââ¬â¢t have time to help you with building your cover letter, but hereââ¬â¢s a link to an article on 5 resume tips to guarantee an interview.â⬠Itââ¬â¢s quick, easy, and you offer the person an alternative solution. Just make sure youââ¬â¢re doing this to help, not just because you feel guilty.2. à Show empathy when saying noYou want to show this person you truly understand their problem, but it simply isnââ¬â¢t something you can handle right now.ââ¬Å"I know you really need someone to take care of your dog while youââ¬â¢re on vacation, and you worry he wonââ¬â¢t get enough exercise, but my job really just takes up too much of my time right now.â⬠Empathy is what connects us as human beings, so itââ¬â¢s important to convey this on some level.3. à Blame your responsibilitiesAs mentioned in the previous example, work is always a good excuse. In fact, very often itââ¬â¢s the truth. We all work a lot so itââ¬â¢s definitely not a stretch and it most likely wonââ¬â¢t raise any eyebrows.4. Turn it into a complimentSpin this into an opportunity to flatter the requester. Everyone loves a good ego boost.â⬠Å"Iââ¬â¢m surprised youââ¬â¢re asking me for help on this, I personally think you have far better taste than I do, but Iââ¬â¢m very flattered that youââ¬â¢re giving me the opportunity to help you.â⬠And thatââ¬â¢s when you drop the no bomb on them. Psychologically, youââ¬â¢re softening the blow while bolstering their ego. Itââ¬â¢s a win-win.5. à Say no without apologizingSaying thank you instead of sorry makes a world of difference. Do not apologize or say sorry- that will onlyà makeà the requester think youââ¬â¢re either lying or you feel guiltyâ⬠¦especially if you keep emphasizing how sorry you are.If you say no in a positive manner, that will make it more likely that the requester will leave the interaction feeling positive and upbeat.So there ya have it. Make sure your no is quick and concise. Donââ¬â¢t drag your answer out for too long, otherwise it will make you look bad. Itââ¬â¢s important to say no every now and again because somet imes we truly need the time for ourselves. Thereââ¬â¢s nothing wrong with that. Weââ¬â¢ll conserve energy and time, and hopefully be able to help the next time around.Source:à BusinessInsider
Monday, November 4, 2019
Animal Testing
Animal Testing Essay Animal TestingThis theme song to a popular cartoon is a farce dealing with experiments carried out on animals. In the cartoon one mouse is made very smart and wants to take over the world while the other is clearly not as smart. While the cartoon makes jokes, the reality is that mice and other animals re being used for medical tests every day. For some people this testing brings up ethical questions. One of the biggest questions: is it really necessary to take the lives of animals in the name of science and for the betterment of humanity? For animal rights activists, like People for the Ethical Treatment of Animals (PETA), the answer is no. PETA pressures labs into halting experiments because they believe that animals are not to be used by humans for food, clothing, entertainment, or to experiment on (People for the Ethical Treatment of Animals 1). Its stance is that any testing is painful, inhumane, and unnecessary when alternatives are available. The PETA website says that animals, like humans, have interests that cannot be sacrificed or traded away simply because it might benefit others. (People for the Ethical Treatment of Animals 2-3). Essentially, PETA is of the opinion that animals and humans should have identical rights. In their press releases PETA puts out pictures of rabbits with open flesh wounds and dogs with rashes on their skinsall in an attempt to disgust people into sympathy for their cause. In actuality the number of lab animals used has been cut in half in the last 25 years (James-Enger 254). Of the animals used, 90 percent are rats and mice (James-Enger 1). Moreover, 11 million animals die each year in animal shelters (Americans for Medical Progress 2) and an astounding 95 percent of the animals that die in America do so from human consumption (James-Enger 254). The reason that animal testing is appropriate is that there are regulations in place to minimize testing and pain, the alternatives are insufficient for now, and most importantly the information obtained from experimentation is irreplaceable. While animal rights groups such as PETA advocate abolishing all animal testing that inflicts pain on animals, proponents of testing cite laws and regulations which minimize pain and discomfort. PETAs position is based on the belief that humans are not superior to animals (People for the Ethical Treatment of Animals). The vice president of the Humans Society of the United States (HSUS), an animal rights group that is nearly as extreme as PETA, has been quoted as saying the life of an ant and that of my child should be granted equal consideration (Americans for Medical Progress 2). If, as PETA and HSUS say, animal and human life is equal, then putting an animal through any pain is immoral. However, there are laws in place to minimize discomfort and inhumane treatment. The laws limit the amount of distress and pain an animal is subjected to. The United States Department of Agriculture (USDA), the body that governs animal test ing, must approve all tests (United States Department of Agriculture 2). The USDA must also authorize the numbers and types of animals experimented on (United States Department of Agriculture 2). Tests can no longer be performed if conclusive data is already available. In 1991 it was discovered that Procter and Gamble had performed experiments on 300 guinea pigs when the data the tests was to obtain was already available (Animal Testing by the Cosmetic Industry 2). This is just one of the situations that newer animal testing legislation would have prevented or at least deterred. A fifty-point criterion for assessing pain is in place (United States Department of Agriculture 3). These points include everything from vocalization of pain to apparent depression. If there is no clear criteria then it is assumed that procedures that cause pain in humans also cause pain in animals (United States Department of Agriculture 50). When an animal must be restrained it is to be limited to brief pe riods of around three minutes (United States Department of Agriculture 3). This is similar to the procedure followed when a doctor holds a child to administer a vaccination shot. For all surgeries and painful tests, sedatives and anesthetics must be utilized (United States Department of Agriculture 49). If the test will leave the animal permanently damaged, euthanasia must be administered before the anesthetic wears off (United States Department of Agriculture 48). For humans this topic is still being debated, but animals are put to sleep every day when an owner or veterinarian decides the quality of the animals life will be too low for it to go on living. These few but important changes in animal research legislation have aided in improving animal welfare. PETA believes that the benefits of animal research do not outweigh the costs when alternatives are available; proponents argue that those alternatives are not effective. PETAs stance is that animal life is too valuable to risk on experimentation especially when there are alternatives, such as false human skin grown in culture, computer programs, and using human subjects. Taking a few skin cells and growing them into small squares of skin produces the false human skin. This piece of skin can be used to test irritation reactions to different chemicals. It is being used in the cosmetic industry, which has all but ceased animal testing. One problem with the false skin however is that it can only be exposed to water-soluble chemicals or it suffers extreme damage (D.E. 168). Furthermore, it currently contains no melanocytes, the chemicals that give skin its color, or immune cells (D.E. 168). It is not known how or if these substances effect any laboratory setting, but it is desirable for any experiment to mimic real life situations as closely as possible. Another alternative to actual animal experimentation is using computer simulations. These programs are like encyclopedias of chemical information. They can only run simulations based on information on chemicals and reactions that are already known. This is an obvious problem with this alternative. Computer simulation software cannot accurately predict the effects of enough situations and theoretical chemical combinations to be heavily relied on. What it comes down to is that there currently is no viable replacement for live, responsive cells. Jack H. Botting and Adrian R. Morrison point out that there are no basic differences between the physiology of laboratory animals and humans (Botting, Morrison 85). These similarities are what scientists need for experiments to be accurate. The matches are never perfect, but animal experiments are a good place for researchers to start looking for answers to questions that are important to human health care. Another proposed alternative to animal testing is to use human subjects. PETA suggests using people who have particular ailments who would be willing to participate in experiments. The problem with this alternative is that it is not scientifically sound. When conducting a scientific experiment, all variables must be controlled, and running tests on random human subjects does not give reliable results. Assuming that a researcher could find enough people to run an experiment, there would be too many extraneous variables, such as the subjects environment, genes, and other pre-existing conditions. With lab animals the complete medical history is known, the entire life of each animal is documented. Also they are selectively bred to produce genetically similar subjects. Simply put, lab animals are a cheap, reliable source of information. The benefits gained from animal testing are too widespread to ignore. Everyday life has been changed for the better because of this testing. As 1990 Nobel Prize Laureate Joseph E. Murray, M.D. said, Animal experimentation has been essential to the development of all cardiac surgery, transplantation surgery, joint replacements and all vaccinations ( Americans for Medical Progress 1). The numbers to back up this claim are that over 440,000 open-heart surgeries are performed and 11,000 kidneys are transplanted every year, not to mention that animal experimentation has made possible the salvation of 20,000 kidney dialysis patients each year (Botting 1). Also, the ability to test on animals has made possible the relatively safe and successful use of dangerous chemotherapy drugs to treat cancer (Americans for Medical Progress 1). Drugs such as this cannot be tested on humans because of their strength and potential for killing in inappropriate doses. If the proper dosage were not known, the results would be inaccurate and could be lethal. Many antibiotics and vaccines used today were developed and tested through animal research, as were insulin to control diabetes and nearly all modern anesthetics (Botting 1). It is hard to imagine life without some of these lifesaving drugs, or even the ones that do not save lives, just make life a little more bearable. It is likewise significant to note that animal testing has benefited animals as well. When a pet owner takes his or her animal to the veterinarian to receive shots, chances are that those shots are available because of animal experimentation. Heartworm, feline leukemia, rabies, anthrax, and tetanus are all preventable because of animal testing. PETA and HSUS are honorable institutions with admirable goals, but they are over idealistic and overzealous. That fact can best be described by the following quote: Animal rights activists blocked for two years research aimed at stopping transmission of HIV from mother to child. That research ultimately demonstrated how AZT can prevent babies from getting AIDS (Americans for Medical Progress). Sometimes the good of the many outweighs the good of the few. This does not mean that animal testing should go unchecked. Suffering is kept to a minimum by legislation and advancements in testing alternatives. As these alternatives progress, the number of live animals needed for testing will gradually decrease and eventually the need for them will hopefully be eliminated. But in the meantime, animal testing is too important to stop. The benefits waiting to be had are too important and any possible drawbacks are too insignificant to allow a halt in animal research. BibliographyBibliographyAnimal Testing by the Cosmetic Industry. (20 March 1999). Animal Research Saves Human and Animal Lives. Americans for Medical Progress. (20 March 1999). Animal Research Holds the Key to Saving Human Lives. Americans for Medical Progress. (20 March 1999). Ball, Matt and Anne Green, and Jack Norris. Veganism as the Path to Animal Liberation. The Animals Agenda Sep/Oct 1998: 44-45. Botting, Jack H. and Adrian R. Morrison. Animal Research is Vital to Medicine. Scientific American. 187 February 1997: 83-85. D. E. Skin Stand-Ins. Scientific American. September 1990: 168. James-Enger, Kelly. Beyond Animal Testing. Vegetarian Times. October 1998: 254. People for the Ethical Treatment of Animals. (20 March 1999). 21 Things You May Not Know About the Animal Rights Movement. Americans for Medical Progress. (20 March 1999). U.S. Department of Agriculture: Animal and Plant Health Inspection Service. Animal Welfare Report Fiscal Year 1997. READ: The Terminal Man Essay
Saturday, November 2, 2019
Communication in the 21st Century Term Paper Example | Topics and Well Written Essays - 2500 words
Communication in the 21st Century - Term Paper Example Communication is one fundamental process in humanââ¬â¢s existence. Due to the fact that the economic and corporate environment is one of the important components of the present society, the interest regarding the process referred to as corporate communication is also an immediate concert and interest. The main objective of the study undertaken is to be able to present the issues that are related to corporate communication specifically in the 21st century. The importance of the said study can be considered based on the role of communication in different aspects of the corporate world. As in human interaction, it is also important for the different processes in the operation of organizations and participants in the corporate world. In addition, it is considered as one of the most significant resource that can be viewed as an input for the success and profitability of a company (Kitchen and Schultz 1). The objectives of the study are achieved through the determination of the differen t ways and methods that corporate communication is defined due to the fact that communication can vary through the transition of history. In addition, the elements and factors that are related to corporate communication are also defined. The different elements include the innovations and the effects that are associated upon the application of the said innovative technologies and methods to the conventional system. The importance of communication in the corporate and business context an be described on the basis of the importance.
Thursday, October 31, 2019
Unit III Assessment Training and Development Essay
Unit III Assessment Training and Development - Essay Example does not require interaction would be done in a specialized room like a computer room with software support or even at home with a personal computer. The site has to be fit the size of the training group and allow the trainer to create closeness with the trainees. The training rooms themselves would be free of noise, suitably lit with dimmers if required. The acoustics, electrical fittings anti-glare and color of the walls would be considered (Noe, (2010)). The training site would have only the required furniture any items or furniture not required would be cleared. The training site would be clean neat and tidy with minimum distractions. A suitable seating arrangement suitable for the kind of training would be considered. Trainers to be considered would be professionals from within or without the company. The trainers will have mastery of the content. When internal trainers are to be considered they would need to be certified as effective trainers. The trainers must have a good understanding of the business operations and will employ applicable work relatedexamples in training as opposed to abstracts or theory. External trainers are usually expensive this will be a considered too when choosing trainers. Question 2: Explain how practice helps learning. Give examples of how this has helped you. Practice reinforces training it is a method of learning and getting experience, it is the active part of training that allows trainees to explore, experiment and experience the training content. Practice allows the trainee to try out and be comfortable using newly acquiredskills this aids learning by increasing the retention period of the learnt skill or knowledge. Practice affords the trainee an opportunity to make errors and learn from them during training. A well known fact is that humans learn best from their mistakes practice also enhances job performance as errors can be foreseen and avoided. During practice trainees may discover and learn new training content
Tuesday, October 29, 2019
Past market failure and present development of Marks and Spencer in Essay
Past market failure and present development of Marks and Spencer in internationalization - Essay Example The promotional strategies in UK were not successful as the company was implementing strategies which were old fashioned and outdated. Instead, the company decided on using celebrity endorsement strategies using big celebrities such as Elizabeth Jagger, Twiggy, Danii Minogue, Laura Bailey etc, to target UK customers (Hackley, 2009). Looking at the present promotional strategies, the company thought that celebrity endorsement will be the best strategy for creating positive brand equity. Since most of the products of the retail chain are perceived to be of high quality and sourced in an ethical manner, the pricing strategy for grocery products has been placed above average (Alon, 2006). The target management strategy which M&S has been following is to be in line with luxury brands such as John Lewis, Bhs, Debenhams and Next. However, apparel pricing is lower than rest of the brands as the retail chain wants its products to be affordable (Kotabe and Helsen, 2001). Distribution strategie s are planned so that products are able to reach target customers through the most efficient channel. Most of the distribution channels are backed by wholesalers, retailers, online sales, forwarding and customs clearing agent, sales executives from the company etc (Zhao, Niu and Castillo, 2010). The objective is to increase the overall customer reach. Therefore location has been the key priority for M&S while establishing its base in any foreign country. In most of the foreign countries, M&S have chosen those geographical locations which are near to the major trading areas as well as attract local customers from the surroundings (Fernie, 1992). Most of the company stores are located... Even though Marks and Spencer has been able to retain its position as a pioneer in retail products, it is no surprise that the company needs new strategies, media channels and distribution plans in order to establish itself as the most preferred one-stop retail store. New formats of the model retail will have to be developed in order to revive its positioning in the international market. Marks and Spencer has always been known for its knowledge of exact customer demands. They have always been a customer friendly organisation. Thus the first step for the retail chain will be to retain this place. In order to do this the company will have to arrange a comprehensive data base of customers in the country where the company has established its base. This can be achieved through a number of sources such as national geo-demographics, panels specialising in industry details such as fashion and national lifestyle lists. The company can also use details from its active accounts which are more t han 4 million in number as of now. Once the company gets sufficient information from the database, the next target will be to attract these customers. In order to do this customer can be divided into specific target segments according to age, demographics, gender and lifestyle etc. For example, to target women the company can hire local product designers who will be responsible for designing popular and largely accepted clothing range. The company can also cross-merchandise various ranges and spread offers across various relevant channels. Point of sale displays and advertisements can also be created in order to attract this specific segment. Customer feedback is another strategy which can be very helpful in making effective marketing and management strategies
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